TUI is the most sustainable travel brand according to Swedish consumers. This was revealed on April 2nd in the 2020 Sustainable Brand Index, which is Europe’s largest, independent brand study focused on sustainability. TUI is perceived as the most sustainable travel brand also in Denmark, which was announced about a week earlier.
TUI’s ranking shows that our customers really appreciate what we do in terms of sustainability. Thank you all wonderful colleagues for contributing to making this happen! It is the result of hard work shaping our products and offerings, gearing our website for filters and categorization by sustainability, maintaining a continuous dialogue with partners and suppliers, striking just the right balance in our marketing campaigns, social media, inspiration articles, CRM, PR and much more.